100 Email Content Suggestions for When You're Stuck for Ideas
Ever sat staring at your screen, wondering what on earth to send to your email list? You’re not alone. Writer’s block is a real thing, even for email marketers. But fear not! We've got your back with 100 email content suggestions that'll have your subscribers eagerly awaiting your next message. So grab a coffee, and let's dive into the email content goldmine.
Be sure to scroll ALL the way to the bottom for a extra gold nugget of usefulness!
1. Behind-the-Scenes Sneak Peek
Show what goes on behind the curtains of your business. Whether it's a tour of your office or a glimpse of a work-in-progress project, people love feeling like insiders.
2. Customer Testimonials
Share stories from happy customers. Nothing builds trust like real-world success stories.
3. Product Announcements
Have a new product or service? Shout it from the rooftops! Or at least from your email.
4. Exclusive Discounts
Everyone loves a good deal. Offer your subscribers a special discount just for being on your list.
5. Industry News
Keep your audience informed with the latest trends and news in your industry.
6. Case Studies
Showcase how your product or service solved a problem for a client.
7. Holiday Greetings
Send festive greetings for holidays throughout the year. Who doesn’t love a cheerful email?
8. How-To Guides
Teach your subscribers something new with detailed guides and tutorials.
9. Webinar Invites
Host a webinar and invite your email list to join in.
10. Event Announcements
Promote upcoming events you’re hosting or participating in.
11. New Blog Posts
Share your latest blog post directly with your subscribers.
12. Employee Spotlights
Introduce your team members and share their stories.
13. Surveys and Polls
Engage your audience by asking for their opinions and feedback.
14. Infographics
Send visually appealing infographics that convey valuable information.
15. Seasonal Tips
Provide tips and tricks relevant to the current season.
16. Ebook Downloads
Offer a free ebook download to your subscribers.
17. Video Messages
Record a personal video message and share it with your list.
18. User-Generated Content
Feature content created by your customers.
19. Frequently Asked Questions
Answer common questions your customers have.
20. Success Stories
Highlight the successes your customers have had with your product or service.
21. Checklists
Provide helpful checklists related to your industry.
22. Behind-the-Scenes at an Event
Give a sneak peek of what’s happening at events you’re attending.
23. Monthly Roundups
Summarize what’s happened over the past month, including news, updates, and top content.
24. Upcoming Features
Tease new features or services coming soon.
25. Product Usage Tips
Share tips on how to get the most out of your product.
26. Personal Stories
Get personal and share a story from your life or business journey.
27. Charity Involvement
Show how your business is giving back to the community.
28. Q&A Sessions
Answer questions submitted by your audience.
29. Competitions and Contests
Host a competition or contest to engage your audience.
30. Customer Milestones
Celebrate milestones your customers have reached using your product.
31. Web App Updates
Inform your audience about updates and new features in your web app.
32. Free Resources
Share free resources that could help your subscribers.
33. Office Life Snippets
Show off your company culture with snapshots of office life.
34. Podcast Episodes
Share your latest podcast episodes or ones you’ve been featured on.
35. Interactive Content
Send interactive content like quizzes or assessments.
36. Motivational Quotes
Brighten your subscribers’ day with some inspiration.
37. Collaborations
Highlight collaborations with other businesses or influencers.
38. Seasonal Promotions
Offer special promotions for holidays or seasons.
39. Product Recalls
If something goes wrong, be transparent and inform your audience.
40. Sustainability Efforts
Share what your business is doing to be more sustainable.
41. Thank You Notes
Send a simple thank you to your subscribers.
42. Product Comparisons
Compare your product with competitors to highlight its benefits.
43. Resource Roundup
Share a list of useful resources, articles, or tools.
44. Upcoming Webinars
Promote upcoming webinars and online workshops.
45. Customer Spotlights
Feature your top customers and their stories.
46. Photo Galleries
Send a collection of photos from a recent event or project.
47. Product Walkthroughs
Guide your subscribers through how to use your product.
48. Email Course
Offer a free email course on a relevant topic.
49. Top 10 Lists
Create a list of top 10 tips, tools, or resources.
50. Special Announcements
Announce something big happening in your business.
51. Gift Guides
Curate a guide of gift ideas, especially around holidays.
52. Partnership Announcements
Inform your audience about new partnerships.
53. Customer Reviews
Share glowing reviews from your happy customers.
54. Business Updates
Keep your audience in the loop with what's new in your business.
55. Local News
Share news relevant to your local area or community.
56. Service Updates
Notify your subscribers of changes or improvements to your services.
57. Pricing Changes
Be transparent about any upcoming changes in your pricing.
58. Unboxing Videos
Show your products in action with unboxing videos.
59. Social Media Highlights
Feature your best social media posts or campaigns.
60. Product Trials
Offer a free trial of your product.
61. Team Celebrations
Celebrate birthdays, work anniversaries, or team achievements.
62. Technical Updates
Inform your audience about technical updates or fixes.
63. Best Practices
Share best practices in your industry.
64. Monthly Challenges
Create and promote a monthly challenge for your audience.
65. Customer Appreciation
Thank your customers and offer special rewards.
66. Case Studies
Show how your product or service has been successfully implemented.
67. Market Research Findings
Share interesting data or insights from your market research.
68. Exclusive Previews
Give your subscribers an exclusive first look at new products or content.
69. Fan Art
Feature art or content created by your fans.
70. Countdowns
Create excitement with countdowns to product launches or events.
71. Surprise Giveaways
Randomly surprise your subscribers with giveaways.
72. Annual Reviews
Reflect on the past year and share your plans for the future.
73. Weekly Recaps
Summarize the week’s key happenings or content.
74. Book Recommendations
Suggest books that would be valuable to your audience.
75. Product Reviews
Give honest reviews of products relevant to your industry.
76. Monthly Themes
Create a theme for each month and tailor your content around it.
77. Success Metrics
Share your business's success metrics and growth stories.
78. Learning Resources
Provide links to courses, webinars, or workshops.
79. Expert Interviews
Feature interviews with industry experts.
80. Exclusive Access
Offer exclusive access to beta tests or early releases.
81. Daily Tips
Send a daily tip relevant to your industry.
82. Weekly Inspiration
Send a weekly dose of inspiration to your subscribers.
83. Favorite Tools
Share tools or software that you find indispensable.
84. Industry Predictions
Make predictions about the future of your industry.
85. Rebranding Stories
If you’ve rebranded, share the journey and lessons learned.
86. Product Evolution
Show how your product has evolved over time.
87. Workshop Invitations
Invite your subscribers to in-person or virtual workshops.
88. Milestone Celebrations
Celebrate significant milestones in your business.
89. Behind-the-Scenes Blogs
Link to blog posts that give a behind-the-scenes look at your business.
90. Media Features
Share any media coverage your business has received.
91. Awards and Accolades
Showcase any awards or recognitions your business has earned.
92. Customer Feedback Requests
Ask for feedback to improve your products or services.
93. Sponsorship Announcements
Announce any new sponsorships or partnerships.
94. Seasonal Greetings
Send warm wishes during major holidays and seasons.
95. User Manuals
Provide detailed user manuals for your products.
96. Industry Events
Promote upcoming industry events that might interest your subscribers.
97. Volunteer Stories
Share stories of any volunteer work your team has done.
98. Business Philosophy
Explain the core philosophy and values of your business.
99. Resource Downloads
Offer downloadable resources, like templates or guides.
100. Final Thoughts
Wrap up with personal notes or reflections.
And there you have it—100 email content ideas to keep your creative juices flowing and your subscribers engaged. Now go forth and conquer the inbox! If you have any other creative email ideas, feel free to share them with us at Davies Designs Studio.
For those who hung in there - the gold nugget...
Top 5 Email Content Types That’ll Make Your Subscribers Fall in Love With You
So, you’ve got an email list but no clue what to send? Don’t worry, you’re not alone. Even the best of us get stuck staring at a blank screen wondering how to avoid another snooze-worthy email. But fret not, my fellow business owner, because we’ve got the scoop on the top 5 email content types that’ll have your subscribers clicking, reading, and maybe even sending you a virtual high-five.
1. Exclusive Discounts (#4) (because who doesn’t love a good deal?)
Picture this: Your subscriber is sipping their morning coffee, grumpily sifting through their inbox when suddenly, BAM! An email from you offering a sweet, sweet discount. It’s like finding a $20 bill in an old pair of jeans. These babies have sky-high open rates and get people shopping faster than you can say “limited time offer.”
2. Product Announcements (#3) (the ultimate ‘look what I got’)
Got something shiny and new? Don’t keep it a secret! Announce your latest and greatest products or services with the enthusiasm of a kid on Christmas morning. These emails drum up excitement and have your subscribers eagerly waiting to throw their money at you.
3. Customer Testimonials (#2) (the modern-day word of mouth)
Ever notice how people trust strangers on the internet more than their own friends? Tap into that with some killer customer testimonials. Share the love from your happiest customers and watch as new ones flock to you, ready to be part of the cool crowd.
4. How-To Guides (#8) (because everyone loves a good life hack)
Educational content is like that favorite teacher who made learning fun. Share your wisdom with how-to guides and tutorials. Not only do these position you as the go-to expert, but they also keep your subscribers engaged and coming back for more knowledge nuggets.
5. Exclusive Previews (#68) (VIP access, baby)
Everyone likes to feel special. Give your subscribers a sneak peek at new products or content before anyone else. It’s like letting them behind the velvet rope at an exclusive club. This kind of insider access makes them feel valued and keeps them loyal.
So there you have it—the top five types of email content that’ll turn you into an inbox superstar. No more staring at that blank screen in despair. Go forth and conquer the email world! And remember, if all else fails, a cute dog pic never hurts. ;)
Happy emailing from your friends at Davies Designs Studio!
About Davies Designs Studio
Established in 2015, Davies Designs Studio is a Charlotte, NC based design agency offering creative solutions across various mediums including graphic design, photography, website design, and marketing. They collaborate with clients to deliver impactful final products that are creative, innovative, unique, inspirational, and exceed your expectations and goals.
In need of design assistance? Contact us!
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